What is a website? Most of us say that it’s just a bundle of related webpages that are shown in a browser. Meanwhile we only see the tip of the iceberg and the concept of this notion is much broader. seo keyword check A website is a complex ramified system with lots of interacting inner and outer mechanisms that are in charge of its performance and functioning. And among other things a site’s rankings depend on is how fine-tuned and well-maintained these mechanisms are. Thus a regular SEO health check is a must-do-thing for a website to be included into Google’s page #1 listing.

The 6 key SEO health check aspects that can help your website shoot to Google’s top are the following:

Duplicate Content

If you want to have a site that excellently performs over a wide array of search engines you must fill it with unique premium quality content. But once you do that and progress in your rankings you can’t rest on your laurels and have to constantly stay on your guard. The point is that someone may steal your content and place it on their own sites. Though it will hardly help scrapers to outrank you, but that may adversely affect your website rankings. The search engines are rather strict about duplicate content, so when they do they may pull your website rankings down. Thus running regular duplicate content checks can help to eliminate duplicate content issues.


Reviewing your keywords is also an indispensable part of an SEO health check. First you have to run in-depth keyword research and unearth the right keywords that will pave you the way to domination in your market niche. Then you target some of them to optimize your webpages’ elements for. And at the final stage should constantly check what SEO benefits these keywords bring. If they don’t bring any you should either reconsider your onpage optimization strategies or try to discover some other click-productive keywords.

Meta Descriptions and Titles

If a website gets updated with new content on a regular basis one had better avoid duplicates in Titles and Meta descriptions. Having the same Title or Meta tags on more than one page confuses search engine spiders, who assume that you are trying to spam Search Engines to get better rankings. That may have an adverse effect on your website’s position in search results. To avoid all those issues you should analyze your website far and wide and vary all Titles and Meta Descriptions. If you properly vary them it shows to Google crawlers that your website pages have really original content.

Broken Links

A website system is constantly undergoing various changes: pages get updated, replaced, or removed completely leaving broken links- the black marks on the body of your website. They distract from the credibility of your website and hold back your ranking progress. Checking your website across-the-board and getting rid of all broken links not only improves your website’s SEO efficiency, but also ensures that your site visitors’ experience is always at its best.

Page Code Validation

‘Clean’ HTML and CSS code of your website is also one of the required conditions to progress in search results. Since the mid-nineties the W3C has set the guidelines according to which websites and web pages should be structured and designed. (The abbreviation W3C stands for World Wide Web Consortium – the main international standards organization for the World Wide Web.) According to W3C standards you should regularly check CSS and HTML code across your website, get rid of the errors and clean up unnecessary coding. If your website is HTML and CSS coding error-free search engine spiders can crawl it in a much better and efficient way plus its pages are better displayed in web-browsers.

Indexed pages

It’s critical to know whether your website is indexed by search engines. Otherwise no matter how titanic your optimization efforts are they will be in vain if search engines are not aware of your website.

These are the SEO health check points that should be checked on a regular basis to keep your website sound and robust.

All this may sound frustrating but if you bring into play some well-established SEO tools you can significantly ease the process. Here is the list of the most trustworthy ones:

– Google AdWords can help you harvest keywords that can potentially drive streams of organic traffic to your website.
– Copyscraper.Com – X-rays the cyberspace and lets you find your website content duplicates.
– Dreamweaver – is a great leg-up in detecting broken links.
– Google Toolbar – lets you see which pages of your website are indexed and which are not
– Validator.w3.Org shows if your website conforms to W3C standards
– WebSite Auditor – ensures SEO effective interaction of website’s pages and lets you run all-rounded SEO health check.