Are you completely clueless when it comes to SEO Optimization?
No matter if you are an experienced webmaster or a complete novice, you have probably noticed the great struggle that comes with increasing your search engine ranking position or SERPS, if your cool. The problem is that there are SO many different SEO Optimization strategies being outlined all over the web that it is hard to know which ones to choose. seo tools position checker I am here to solve this problem for you. I am going to walk you through the proven step by step process of vastly improving your SERPS.
Step 1: Figure out what keywords you want to optimize for.
It is important to figure out which keywords to optimize for before you begin your SEO optimization efforts. You will want to pick out two or three keyword phrases that you want your website to rank high for. You can find great keywords by using Google AdWords: Keyword Tool. Just search Google for Google keyword tool and enter in the keywords that you are thinking about optimizing for and this program will show you the previous months search volume for those specific keywords. This SEO tool will even provide you with alternative synonymous keywords that you can choose from. I recommend choosing a keyword phrase that has had at least 10,000 searches in the last month. I know you may be thinking why not optimize for the keyword that has the most searches during the month? Well, the problem with this strategy is that the more searches that keyword phrase gets, the more competitors there are who will be optimizing for them. The more competitors, the harder it will be to rank for those specific keywords. This is why I suggest choosing to optimize for a less competitive keyword phrase at first. Once you have succeeded with this less competitive keyword phrase, your traffic will increase, thus increasing your Google merit, and in turn making it easier for you to rank well for more competitive keywords later.
Step 2: Analyze Your Competitors On-page Optimization.
- You will want to go to Google and do a search for your keyword terms. Make sure you are not logged into Google when you do this search, as it may change the results. On the search results page you will want to analyze your main competitors sites (i.e. the top 5 results). The following is a step by step guide of how to perform this analysis:
- Check the page rank of the webpage that you are trying to outrank. You can find several different page rank checker tools by going to Google and searching for page rank checker. If the page rank of the top 5 websites is below a page rank 5, you may have a good chance of out optimizing them. If the page rank is 6 or above you might want to try optimizing for a different set of keywords, as a page rank of 6 and up is VERY good and will be hard to beat.
- Go to the website that is ranking high for your keywords, start from site 1 and work your way down through site 5. Once on the page, click the view button at the top of your browser and then click Page Source. When this new screen pops up click the edit button and then click find.
- Search for the page’s title tags. Once you find them, see if the keywords you are analyzing are included in the competitor’s title. If they are, that’s ok; you can add them to your page title as well.
- Search for h1. You are looking to see if the site has your targeted keywords in their h1 tags. You may want to try to search for h2 and h3 tags as well. If they don’t have the keywords in the h1 tag this is an advantage to you because you can add them to your header tag.
- Now search the page for your keywords. You will want to see how many times the webpage has the keywords listed on it. Make sure to analyze how many times the keywords are listed on the page in regular font, as well as, bold, italics and underlined. Make sure your write all this information down so you can one up your competitor with your on page SEO optimization.
- Check to see if the keywords are listed in the first 25 words of the page and the last 25 words of the page.
Your on page SEO optimization strategy:
- You will want to make sure that your targeted keywords are listed in your title in a way that reads naturally.
- You will want to use your main keyword phrase in your website description 2 times also in a way that sounds natural.
- You will want to include your targeted keywords in your Meta tags.
- You will want to add your main targeted keywords in h1 tags at the top of your web page.
- Make sure to list your keywords once in each paragraph on your site. Also, try and use the keywords once in italics, once in bold, and once underlined throughout the page. – At most, only use your keywords once each paragraph. You don’t want to use the keywords too many times as this can result in a negative effect on your SERPS. Google will see this ploy as keyword stuffing.
- Try to make it so your main keywords are listed in the first 25 words of your webpage and the last 25 words of your site. A trick I use to make sure my keywords are in the last 25 words of my site is by adding them to the copyright portion at the bottom of my pages.
Now, I want to make it clear that on page optimization is only a VERY small factor in your SEO optimization campaign. On page optimization will only help your SERPS if you correctly conquer your off page optimization efforts, just on page optimizing will not dramatically increase your search position.